Volvo's new luxury vision 'The Lounge Concept'

At the 2015 Shanghai Motor Show, the Swedish automaker revealed the XC90 Excellence Lounge Console, designed to take executive in-car luxury to a whole new level. By getting rid of the front passenger seat, the Lounge Console replaces it with a compact and versatile solution that provides expanded storage and comfort. After doing ethnographic research on the Chinese market, Volvo and its designers determined a way to meet the needs of people with a high-profile lifestyle in one combined offer.

 The Lounge Console incorporates features designed to enhance the in-car experience. There’s a large work table which opens to reveal an illuminated vanity mirror, including a storage tray for personal accessories. The table rotates 90 degrees and simultaneously powers forward to display a 17-inch media screen for in-car entertainment. Furthermore, there’s additional space for shoes below the cushioned leg rest and a lockable storage box elsewhere in the cabin. The highlight of the concept is a clear forward vision thanks to the removal of the front passenger seat.

“We started this work by looking at the executive lifestyle. With our progressive approach to premium design and functionality we analyzed the needs and perspective of the chauffeur driven executive, designing the car around him or her in the spirit of our brand’s aim,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

Ayush Rikhra

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